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TrustFlow is a metric developed by Majestic, a renowned provider of SEO tools and services, to evaluate the trustworthiness and quality of a website's backlink profile. Backlinks are links from other websites that point to a specific webpage, and they are a crucial factor in search engine optimization (SEO). TrustFlow goes beyond simply measuring the quantity of backlinks and focuses on assessing the credibility and trustworthiness of those links. When calculating TrustFlow, Majestic analyzes the trustworthiness of the linking domains that point to a website. Trustworthy domains are those that are associated with reputable and authoritative websites. If a website has backlinks from trustworthy domains, it will have a higher TrustFlow score. Conversely, if it has backlinks from low-quality or spammy domains, its TrustFlow score will be lower. The significance of TrustFlow lies in its ability to provide insights into the quality and reliability of a website's link profile. Search engines, such as Google, place great importance on the trustworthiness and authority of websites. A high TrustFlow score indicates that a website has acquired backlinks from trustworthy sources, which can positively impact its search engine rankings and online visibility.

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